Current:Home > MarketsID, please: Costco testing scanners at entrances to keep non-members out-LoTradeCoin
ID, please: Costco testing scanners at entrances to keep non-members out
View Date:2024-12-24 03:57:11
Costco is testing a new way to keep non-members out of their stores.
A photo posted on Reddit from Jan. 7 shows a Costco greeter scanning a customer's card in a warehouse in Issaquah, Washington, about 17 miles east of Seattle.
Costco confirmed to USA TODAY on Tuesday that several locations "are scanning Costco membership cards at the entrance," calling it an effort to improve member experience.
"This test is to match members to their cards at the door prior to shopping for an improved member experience," Costco said in a statement to USA Today.
Before now, Costco members have only had to flash their membership card at store entrances. The card and a customer's ID are then scanned at both regular and self-checkout. Adding ID checks at the store entrances will eliminate the need for them to be provided at checkout, CNN reported.
"It speeds up the process at entry and speeds up the process at the checkout," Costco chief finance officer Richard Galanti told CNN. "That’s what we believe and we’re going to pilot it."
Costco is the latest company to crack down on membership sharing with both Disney+ and Netflix limiting password-sharing.
Memberships key to Costco business model
The crackdown is a measure to protect a cornerstone revenue stream for Costco.
Costco generated $4.6 billion in membership fees from nearly 128 million members, according to the company's 2023 Annual Report.
The figure represented and 8% increase over 2022 and the company reported a 90% renewal rate.
Costco memberships cost $60 for Gold Star and Business members and $120 for executive members.
The company reported net sales of $237.7 billion in 2023.
veryGood! (68513)
Related
- 2 dead in explosion at Kentucky factory that also damaged surrounding neighborhood
- Competing Visions for U.S. Auto Industry Clash in Presidential Election, With the EV Future Pressing at the Border
- Pete Davidson Shows Off Tattoo Removal Transformation During Saturday Night Live Appearance
- AP Top 25: Oregon a unanimous No. 1 ahead of 1st CFP rankings, followed by Georgia, Ohio State
- Satire publication The Onion acquires Alex Jones' Infowars at auction
- Developer of Former Philadelphia Refinery Site Finalizes Pact With Community Activists
- Mountain Dew VooDew 2024: Halloween mystery flavor unveiled and it's not Twizzlers
- Hurricane-Related Deaths Keep Happening Long After a Storm Ends
- It's about to be Red Cup Day at Starbucks. When is it and how to get the free coffee swag?
- New Reports Ahead of COP29 Show The World Is Spinning Its Wheels on Climate Action
Ranking
- Powell says Fed will likely cut rates cautiously given persistent inflation pressures
- Changes May Ease Burdens of European Deforestation Regulation on Small Palm Farms, but Not the Confusion
- Alex Ovechkin goal tracker: How far is Capitals star behind Wayne Gretzky's record?
- Kamala Harris and Maya Rudolph's Saturday Night Live Skit Will Have You Seeing Double
- Infowars auction could determine whether Alex Jones is kicked off its platforms
- Oklahoma small town police chief and entire police department resign with little explanation
- Takeaways from AP’s report on how immigration transformed a Minnesota farm town
- Antarctica’s Fate Will Impact the World. Is It Time to Give The Region a Voice at Climate Talks?
Recommendation
-
Women’s baseball players could soon have a league of their own again
-
October jobs report shows slower hiring in the wake of strikes, hurricanes
-
As Ice Coverage of Lakes Decreases, Scientists Work to Understand What Happens Under Water in Winter
-
Spoilers! What to know about that big twist in 'The Diplomat' finale
-
The ancient practice of tai chi is more popular than ever. Why?
-
Here’s what to watch as Election Day approaches in the U.S.
-
Brian Branch ejected: Lions DB was ejected from the Lions-Packers game in Week 9
-
CeeDee Lamb injury update: Cowboys WR exits vs. Falcons with shoulder injury